Contextual Commerce

Creating A Contextual Commerce Marketplace


September. 08, 20




THE #1 TREND IN TODAY’S E-COMMERCE INDUSTRY To increase E-commerce sales, it’s more important than ever to have original content in

equishopper, a life well ridden

A modern lifestyle platform, Equishopper was designed to bring community, content and commerce together in one vibrant online space.

A new online concept was created that unites Equestrian Shoppers, Brands, Professional Services and related entities for the ultimate user experience. The digital platform combines a modern online shopping experience with supportive and entertaining editorial to empower shoppers and help brands and services reach engaged audiences. Understanding the needs and joys of equestrians, a community component was developed to provide an easy way to connect relevant and needed professional services with the people who are most interested.

Making sure your Products & Services are Found

Google values community and content above all else.

Context with Product Offerings

Consumers are looking for context for items that are being sold to the equestrian community.

An Authoritative Voice

Consumers are looking for guidance in decision making – expertise on the best products to choose.

We developed a LinkedIn style professional services community for Equishopper, making it a comprehensive source for equine-related products and services online where industry professionals can promote and grow their businesses.

EQUESTRIAN PROFESSIONAL SERVICES — listing with video and images, high reach and direct connection to new customers.

Pre-launch Landing Pages with lead generation forms to build audience, along with rotating website banner ads to introduce website features were created.  We also created & designed Equishopper’s tagline, “A Life Well Ridden!”.