Founder and CMO, Kathryn Dando brings extensive experience as a marketing & sales professional having created effective strategies and ideas for industry verticals such as equestrian, automotive, consumer goods and retail. She brings an emphasis on multi-channel marketing & sales strategy, market analysis, revenue strategy, D2C eCommerce, along with strong forecasting and client needs assessment skills. Her collaborative process is focused on building strong client relationships and business partnerships.
Her career also spans a variety of publishing roles in the equine media industry, having worked on titles under the ownership’s of Primedia, Source Interlink, and Active Interest Media. She steadily grew and advanced to become a multi-channel brand manager for Practical Horseman overseeing the publication’s sales, marketing and P&L. Cultivating expertise with ever-evolving information technology, she has developed diverse, revenue-building programs resulting in profit growth for both her clients and the publication. She brings a strong ability to clearly outline and present programs at all levels of the client’s organization to show maximum benefit & ROI.
In her role as Marketplace Sales & Marketing Director with BrandNexity Commerce Group, Inc., she developed & launched marketplace verticals for D2C eCommerce.
Kathryn maintains a belief in building and maintaining strategic industry relationships based upon mutual value. These have included partnerships with the international and national governing bodies of equestrian sports, the Fédération Équestre Internationale & the U.S. Equestrian Federation, along with many others.
“What a pleasure it’s been to work with you! Kathy is a consummate professional—well connected, well informed, and well positioned to offer industry and editorial insights in the equestrian and eCommerce space. Hope to collaborate on a hundred more projects!”
“Kathy Dando is one of the best package marketers in the industry. Her ability to bring strong marketing skills and complement that with sound sales execution, have helped to make her a leader in the industry.”
“Kathy is highly organized, possesses great vision for strategy planning, has great follow up and follow though all while being personable and a pleasure to work with. She is a most reliable colleague and is the one to go to when you need to get something done. I will look to continue working with her whenever and wherever possible.”