Amazon Marketing Strategy

Amazon Marketing Strategy


September. 09, 20


Aurelia and Western Rawhide


Create an Amazon marketing strategy to attract consumers to your Amazon product pages and convert them to customers.

An Amazon Store, also called an Amazon storefront, provides sellers on Amazon with a dedicated website for selling their products. With an Amazon Store, consumers can explore and purchase a brand’s products while sellers can create a browsing experience that revolves around their brand and products.

We created a Storefront to promote Aurelia’s U.S. Amazon marketplace sales as part of our marketing strategy.


Amazon has a premium enhanced content program called A+ Content that helps you build product pages that are inspiring, informative, and conversion-focused. The program is only available to professional sellers who have been approved as brand owners.

A+ Content lets you put more multimedia content on your page through the form of several different types of widgets. You can add rich text, additional images, videos, and more through A+ Content.

We created A+ Content for Aurelia with a detailed sizing chart to reduce returns and negative reviews from unsatisfied consumers.  Western Rawhide’s A+ Content goal was to build brand awareness by sharing their brand story.

Increase Conversion

Adding A+ content to product detail pages can help convert consumers who  are on the fence about purchasing a product by providing more details that can help convince them to make the purchase.

Reduce Returns & Negative Reviews

Providing consumers with more information about your product, including specific feature details, functionality, and specifics such as size charts, helps them make a more informed purchase decision.  Leading to fewer returns and fewer negative reviews from unsatisfied buyers.

Encourage Repeat Purchases

Sharing your brand story and more information about your products can drive consumers to explore your other products and increase repeat purchases from your brand, helping to develop a loyal customer base.

Drive Traffic

Adding A+ content to your detail page can improve your product discoverability.

Increase Sales

Increase traffic and sales conversion of your product by optimizing with A+ content.