Data Driven Marketing Terms

by Kathy Dando August 05, 2020
glossary data driven marketing terminology

Here are the data driven marketing terms today’s marketer must know. Data driven marketing will be at the core of any successful marketing strategy for today’s marketer. Make sure you are familiar with the principles of acquiring, analyzing and applying all information about customer and consumer wants, needs, motivations and behaviors.


  1. A/B Testing – Testing two versions of a webpage, email subject line, landing page, call-to-action (CTA), etc. to see which one performs better.
  2. Advertising – Putting a spotlight on a product, service, or business through paid broadcasting – print or digital.
  3. Affiliate Marketing – This is a 3-party marketing process when a publisher and an advertiser join forces to market to the consumer. A company/website takes on the task of promoting a service or a specific product. This is the role of the publisher. They use any form of banners, ads or links and creatively market the product or service to the user, or in this case the consumer. The advertiser is the party with the product. They pay the publisher, which is often a marketing firm, a fee, or an arranged commission from everything sold.
  4. Analytics – Tracking data and creating meaningful patterns from it that inform future marketing endeavors. The data can come from website traffic, conversions, social media, etc.
  5. Brand – Anything that brings about awareness of a specific product, service or business while separating it from other establishments.
  6. Bottom of The Funnel (BOFU) – A stage in the buying process, this happens last  – when leads move through the top of the funnel (identifying a problem), the middle (shopping for solutions), and finally, to the bottom, where they’re ready to buy. At this stage, leads are interested in a demo, a call, or a free consultation.
  7. Bounce Rate – The number of people who land on a page of your website and leave without clicking on anything before moving on to another page on your site.
  8. Business to Business (B2B) – The process of selling services or products to another business, which typically then sells to the consumer.
  9. Business to Consumer (B2C) – The process of selling services or products directly from the business to the consumer.
  10. Buyer Persona – A summary of your ideal buyer, based on market research, data, and hypothesis. The representation helps marketers define their ideal audience and it helps salespeople determine lead quality.
  11. Buying Cycle – The stages a customer passes through on his way to making a purchase with a business. There are at least five stages customers pass through: awareness, consideration, intent, purchase, and repurchase.
  12. Call-to-Action – Typically, a slogan or phrase, this is the action you are persuading the user to take. Sometimes it can be “shop now, buy today, get a quote,” or typically anything that leaves the audience with something to do. The call-to-action is often the instruction on what to do next, such as placing an order or inquiring further.
  13. Click Through Rate (CTR) – This number shows the people that move through your website or marketing campaigns. It is the “clicks” or actions prospects take, divided by the total number of actions people could take. Hence, the name “clickthrough rate.”
  14. Cold Calling – Approaching prospective clients by phone or face-to-face without having ever had any interaction with them before.
  15. Comparative Advertising – The type of advertising in which a company makes a direct comparison to another brand, firm, or organization.
  16. Conversion – Arguably one of the most crucial part of eCommerce. The conversion is the process of transforming or “converting” the user to a customer. This is not always a financial transaction. Often, the conversion takes place when a visiting user requests a quote, fills out a contact form, or places an order. It can be revenue driven, but not necessarily. The conversion depends solely on what your organization has decided to track.
  17. Conversion Funnel (Sales Funnel) – The conversion funnel often referred to as a “sales funnel,” is the path the visitor takes until the end conversion. It is called a funnel, because there is a larger surface area for users to enter the conversion funnel (meaning there are multiple entrance points) but it still takes users to the same end point or conversion.
  18. Conversion Rate – The number of visitors who transformed into paying customers divided by the total number of visits to the page overall.
  19. Cookies – These are text files sent to a user’s browser related to how the customer interacts with the website. Often users will get a pop-up that requests that the user “shares cookies.” After confirmation, the information in these text files is sent back over to the server, based on how the user responded and interacted with the site.
  20. Corporate Identity – All symbols, colors, logos, etc., that make up the public image of an organization.
  21. Cost-Based Pricing – A strategic form of pricing intended to cover the expenses of running your business.
  22. Cost Per Action (CPA) – This is the measure of how much your business pays to convert a prospect into a customer.
  23. Cost Per Click (CPC) – An online advertising model where a company pays for each click instead of paying by the number of impressions. A campaign stops running once the daily budget of clicks is reached.
  24. Cost Per 1,000 Impressions (CPM) – A common measurement used in advertising; CPM is the cost to an advertiser of showing an ad to 1,000 people. Compare to CPC.
  25. Cost Per Lead (CPL) – The total cost marketing pays to acquire a lead. It is an important metric to keep track of and it influences your Customer Acquisition Cost (CAC).
  26. Cost Per Sale (CPS) – This is the amount an advertiser must pay for each sale generated from an advertisement.
  27. Customer Relationship Management (CRM)Software that helps you organize your marketing and sales activities, including storing contact information, tracking emails, storing deals, and more.
  28. Customer Acquisition Cost (CAC) – A measurement that allows you to assess the cost of scaling up your business. It can be calculated by dividing the time and money spent on customer acquisition for a specific period-of-time by the number of new customers gained.  (Money + Time Spent)/Number of New Customers
  29. Customer Loyalty – When a consumer is a repeat buyer of a product, service, or brand.
  30. Customer Relationship Management (CRM)Software that helps you organize your marketing and sales activities, including storing contact information, tracking emails, storing deals, and more.
  31. Demographics – A specific profiling aspect that takes into consideration age, gender, income, family life, social class, etc. It is often used in segmentation or for focal points in marketing and advertising strategies.
  32. Digital Commerce – Digital commerce is what happens when a buyer gives a seller money for a digital product. The seller could be a single person or company. That is simple enough. But what is a digital product? Think software, online training courses, eBooks, streaming media, fonts and graphics, photographs, apps, online casino tokens, desktop wallpapers, video games, and music files. In other words, non-physical products that exist only in digital form. So, the buying and selling of these products is known as digital commerce. And the cool thing to keep in mind with a digital product is that once it is created, set up, and proven to sell, it can become, in many ways, a passive, long-term source of profit.
  33. Digital Marketing (Online Marketing) – Marketing to a target audience solely via the internet. Could be email marketing, content marketing, etc.
  34. Digital Sharecropping – Digital sharecropping is a term coined by Nicholas Carr to describe a peculiar phenomenon of Web 2.0.: “One of the fundamental economic characteristics of Web 2.0 is the distribution of production into the hands of the many and the concentration of the economic rewards into the hands of the few.” In other words, anyone can create content on social media sites like Facebook, but that content effectively belongs to Facebook. In the end, you are building your business on someone else’s property.
  35. Direct Competition – Competitors that provide the exact same services as your establishment or firm.
  36. Direct Mail Marketing – A form of advertising, marketing or communications that reaches a consumer where they live or their place of business, through the mail, often based on demographics and/or geographical location.
  37. Direct Response – Promotions that permit or request consumers to directly respond to the advertiser — by mail, telephone, email, or another means of communication.
  38. Domain – The main page or main URL for a website. This is often the “homepage” or root portion of the web address.
  39. Email Marketing – Engaging your audience with products and services promoted through email. These email lists usually consist of users that have signed up or expressed an interest in the site or organization.
  40. Engagement Rate – A measurement of likes, shares, comments, or other interaction that a specific piece of content receives.
  41. Exit Rate – Unlike the bounce rate where there is only one session (your visitor landed on that page and left on that page); the exit rate calculates how many visitors left on that page after multiple sessions elsewhere on your site. Your visitor did not land on that page but found his way to that page. And then left. This could indicate a problem with the page content, but it must be evaluated based on the type of content on the page in comparison to the rest of your site’s content.
  42. Friction – Any aspect of your website that is hard to understand, distracting or causes visitors to move on from your page.
  43. Gamification – Applying features of game design — like keeping score, competing with others, rules of play — to everyday tasks to make them more fun and engaging.
  44. Geographic Segmentation – Segmenting a group of audiences based on where they live or where they are located.
  45. Google – The leading provider of search engines, Google uses an algorithm that gathers search results for keywords that users type into the search field and organizes them based on the best possible matches. Google also provides businesses with products and services such as Google Analytics and Google AdWords which are digital marketing tools that are used to expose the visibility of a product or service.
  46. Google AdWords – An advertising service that allows business to set a budget and then runs the promotions that you have written. Ads are typically composed of SEO keywords.
  47. Google Analytics – One of the most widespread analytics services on the internet. Google Analytics tracks and reports website traffic into graphs and charts for easy access to traffic trends over designated periods of time.
  48. Google Keywords – Trending words or phrases based on what users are searching for within Google. Keywords are often tracked and used throughout ads and other marketing tactics. Matching keywords from a search are displayed on the Search Engine Results Page (SERP).
  49. Hashtag – A keyword phrase, written without spaces, with a # in front of it. It allows you and your audience to interact and converse about specific topics on social media.
  50. HTML (Hyper Text Markup Language) – Also commonly referred to as “the code” of a website, HTML is a language that structures a web page or application. HTML can adjust syntax, font, layout, images, or links throughout the page. HTML can also be manipulated by the user to manipulate the page function to behave a specific way or to change the overall look.
  51. HTML5 – HTML5 is the latest update to HTML, finalized in October 2014. Before that, the last update was in 1997. HTML5 improved the rich media experience online (streaming videos, audio, canvas) while remaining readable to both humans and machines (search engines).
  52. Impression – In online advertising, an impression is counted when an ad is fetched from its source and seen by a user. Each impression is counted, whether the ad was clicked. Impressions are usually sold per thousand. See CPM.
  53.  Inbound Marketing – Of all the marketing terms to know, this one is a biggie. Advertising your company via content marketing, podcasts, video, eBooks, email broadcast, SEO, Social Marketing, etc., rather than paid advertising.
  54. Internal Marketing – Efforts to offer a marketing plan to individuals and executives within your own firm to gain their approval and/or support.
  55. JavaScript – A script language in the code that makes web pages interactive.
  56. Key Performance Indicator (KPI) – A means to measure the performance of various factors, from employee functions to marketing tactics. Tracking KPIs will help your organization achieve its goals.
  57. Keyword – A specific word or phrase that describes the content of a webpage.  It should always align with your target audience.
  58. Keyword Ranking – Specifically, where your site ranks with a certain keyword on a search engine results page.
  59. Landing Page – The page that displays after clicking on a link. Typically, this page is the response to the “call-to-action.” Sometimes it is products for sale, but often it can be requesting a quote or becoming a subscriber. Often Google Analytics tracks landing pages for conversion rate purposes. It is the “end” of the conversion funnel.
  60. Lead – An individual or a company that has shown interest in one of your products or services. Could be either an MQL (Marketing Qualified Lead) or an SQL (Sales Qualified Lead).
  61. Lead Generation – The act of generating interest in a company to feed a sales pipeline. Lead generation is a deliberate act by a consumer that exchanges her contact information for a resource from the organization. This could be an email address in exchange for an exclusive report download.
  62. Lifetime Customer Value (LCV) – A prediction of the net profit attributed to the entire future relationship with a customer.
  63. Link Building – Links are the bridges between content online. Links allow search engines to crawl and discover content on the web. Links are also the online content creators’ currency. The more quality links that point to a page, the higher that page will rank in search engines.
  64. Long Tail – The long tail is the portion of a statistical set of data to the right of the x, y axis that represents a narrow, diverse, and low volume set of data. The data closest to the left represents a high concentration of a few sets of data, thus the most competitive set. A long-tail strategy is to focus on the underrepresented, forgotten, individual sets of data that can equal economic viability if a large set of these narrow, individual, and diverse sets of data can be met.
  65. Margin – The profit gained from a product or service after all expenses for selling that product or service are covered.
  66. Marketing Automation – Marketing automation refers to software used by people and companies to streamline, automate, and measure marketing workflows by automating tasks.
  67. Market-Based Pricing – Similar-to competitive based pricing, in the sense that this type of pricing is based off the streamlined/current pricing for a specific product or service within the same industry.
  68. Market Development – The act of taking an existing product or service to a new market.
  69. Marketing – The process of identifying, anticipating, and satisfying customer requirements in a profitable way.
  70. Market Penetration – A strategy used to sell more of an existing product within the current markets it is being sold.
  71. Market Profile – A summary of the characteristics of a market, including information of typical purchasers and competitors, and often general information on the economy and retailing patterns of an area.
  72. Market Segmentation – To divide a market by a strategy directed at gaining a major portion of sales to a subgroup in a category, rather than a more limited share of purchases by all category users.
  73. Marketing Qualified Lead – A lead that is ready to be handed over to the sales team.  An MQL has had some sort of positive interaction with the company such as a discussion, downloading marketing products, etc., that deems them worthy to move to the next level of the sales funnel.
  74. Market Research – High-intelligence research and development of a specific industry for the betterment of sound business decisions.
  75. Membership Site – A membership site is a private website that is protected by a password that offers exclusive content and training and (often) the ability for members to interact with one another.
  76.  Metrics – A metric is a measurement, when dealing with SEO and analytics, that evaluate items such as revenue, keyword rankings, website traffic or referrals.
  77. Middle of the Funnel (MOFU) – The stage of the sales funnel which a buyer enters after they have identified a problem. This is the point at which you position your business as the solution to their problem.
  78. Mobile Marketing – Any advertising or promotional messages that appear on mobile devices like smartphones and tablets.
  79. Monthly Recurring Revenue – The amount of income produced each month from subscriptions to your products or services.
  80. Native Advertising – Native advertising is paid content that matches a publication’s editorial standards while meeting the audience’s expectations.
  81. New Product Development – The creation of a new product that involves research, development, product testing and launching.
  82. Niche Market/Business – Goods or services tailored towards a specialized industry, or a select product.
  83. Offer – This is an asset that you will offer prospects on a landing page. The offer is designed to help you generate leads, and they can include everything from a webinar, eBook, checklist, template, demo and more.
  84. Off-page Optimization – A set of techniques that are not performed directly on your website but can help your website gain visibility in search engines and build authority. Techniques include guest blogging, posting in forums, building a community on social sites, and link building.
  85.  On-page Optimization – A set of techniques performed directly on a website to improve visibility in search engines. These techniques optimize aspects of your website such as title tags, content, and URLs.
  86. Organic Traffic – The way users find a website through a search engine query. The results populate based on relevance to the search query. Google or other search engines arranges results based on page rankings, so higher-ranked pages appear closer to the top. Users that have found sites this way are said to have found it “organically.”
  87. Page Rank (PR) – Measures where a page is ranking with Google or another search engine. Higher ranked pages are closer to the number one spot.
  88. Page Views – Measures the number of pages that have been viewed. This is different from a “hit” because to be considered a page view, a web user clicks on a link that then translates to one request to load an HTML page file on a website. A hit measures the number of files on the page that are loaded. A page may have multiple hits due to images, ads, headers, widgets, and so on.
  89. Pay-Per-Click (PPC) Marketing – Pay-per-click marketing is a form of “buying” site visits to increase traffic. Essentially advertisers pay for ad placement. A common form of PPC marketing is through search engines or search engine optimization. It is vital to select keywords that are ranking well to obtain a larger search volume and get more users to click on the ad.
  90. Permission Marketing – The notion was popularized by Seth Godin’s book Permission Marketing. It refers to the idea that if businesses want to succeed, they need to earn the privilege of selling to their customers. In the past, businesses would interrupt potential customers with commercials, door-to-door sales visits, telemarketer calls, and junk mail. These days, customers can easily ignore marketing messages they do not want to see.
  91. Personal Development Plan – Developed for individuals who are looking to evaluate their S.W.O.T. analysis to plan their future achievement and success.
  92. Portfolio – A series of case studies that provide proof of value to potential customers.
  93. Product Differentiation – Developing unique product differences with the intent to influence demand. It is related to positioning, which is the consumer perception of a product or service as compared to its competition.
  94. Public Relations – A series of media releases, conferences, social images, etc., that make up and maintain the reputation of an organization and its brands.
  95. Qualified Lead – A lead that is qualified meets your company’s criteria, or buyer persona attributes, and is more likely to buy.  A marketing qualified lead meets marketing objectives, while a sales qualified lead meets sales objectives.
  96. Referral – A prospect or lead generated from someone who may be interested in what the salesperson is selling.
  97. Relationship Marketing – Establishing relationships with the intent of developing a long-term association with a prospect or potential customer. This strategy is much less expensive than gaining new customers.
  98. Research and Development – The process of discovering and developing new products and services.
  99. Responsive Design – A website that changes based on the device the consumer uses.  Mobile, laptop, and desktop devices offer different views of a website, and responsive design accommodate for each view, without having to build separate websites for each one.
  100. Retargeting – Also known as remarketing, retargeting is a form of online advertising that keeps your brand front and center with bounced traffic. Retargeting works by dropping a cookie (a small, non-obtrusive piece of code that will not slow down your site) into the web browser to identify that user as a previous visitor. When that visitor then browses the web, that cookie notifies the retargeting ad network when to load relevant ads about the company. This increases conversions as visitors are constantly kept in front of your product.
  101. Return on Investment (ROI) – A way to measure the profitability of the investment you make in marketing, sales, etc.  If the ROI on an investment is negative, it generally means you are losing money on that endeavor.  Measuring the ROI on marketing efforts is a savvy way to ensure you’re putting your money into the strategies that bring results.
  102. Search Engine Marketing (SEM) – The practice of marketing a business through paid online advertising. These ads appear on the search engine results pages of Google or Bing. Businesses pay for these ads based upon keywords. An effective way to advertise since a business’s ads are shown to motivated buyers in response to a keyword query (for example, “how to change a baby’s diaper” triggers an ad about diapers).
  103. Search Engine Optimization (SEO) – SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” or “natural” search results generated by search engines. Google and Bing are the biggest search engines, and they use algorithms to examine the content on a page to decide what the page is about. Then based upon more than 200 factors, they decide how relevant that page is to certain keywords. The job of a search engine like Google is to find content that matches your query.
  104. Search Engine Results Page (SERP) – The page that lists all the results from a search query within a search engine. Search engines list relevant terms by analyzing the query and the site to provide the best match.
  105. Smarketing – The integration of sales and marketing.  It improves the skill sets and knowledge of both teams.
  106. Social Media – No list of marketing and sales terms would be complete without addressing this important component. Platforms like Facebook, Twitter, Instagram and Snapchat that help users connect. Marketers use these networks to increase awareness, grow their customer base and achieve business goals.
  107. S.W.O.T. Analysis – An internal study often used by organizations to identify their strengths, weaknesses, opportunities, and threats.
  108. Target Market – A group of individuals who collectively make up the intended recipients of a marketer’s message or product. Products can have more than one specific target market. The process of dividing an audience into small, more relevant target markets is called “segmentation.”
  109. Target Marketing – A group of customers toward which a business has decided to aim its marketing efforts and merchandise.
  110. Top of The Funnel (TOFU) – Whereas Bottom of the Funnel (BOFU) prospects are in the ready-to-buy stage, TOFU customers are at the initial stages of the buying process. They are looking for answers to a problem they just realized they are having. Marketers create TOFU content that help prospects identify the problem and leads them to solutions.
  111. Traffic – The visitors on a website and the number of pages that they visit and interact with.
  112. Trends (Traffic) – The fluctuation of traffic or a specific period. Trends can be based on many factors such as season, time of day, or relevancy of product based on fads.
  113. Unique Page Views – A subset of “page views” that measures individual visitors who have viewed a website’s pages. This metric gives you an indication of how many people are looking at your website.
  114. Unique Selling Proposition – A factor that differentiates a product from its competitors, such as the low cost, the quality, etc.
  115. User Experience – The experience a user has with your brand/website, from the moment they discover you, through the purchase and beyond – where customers become advocates.
  116. Viral Marketing – A method of product promotion that relies on getting customers to market an idea, product, or service on their own.
  117. Visitors – People who visit your website.
  118. Website – A series of webpages that are connected, beginning with a homepage and generally includes other pages like “contact,” “about,” and “services.”  Serving an individual or organization, your website should be strategically designed to attract visitors, convert users into leads and then turn leads into customers.
  119. Workflow – series of emails designed to nurture leads. A powerful marketing asset, you can use workflows to engage leads, learn more about prospects, segment lists, and much more. 


  1. Above the Fold – Above the fold is the portion of a web page visible on the screen without scrolling.
  2. Adaptive Content – The concept of crafting an experience that is tailored to a user’s customer experience, behavior, and desires. The goal is to deliver the right message to the right person at the right time.
  3. Agile – The word agile used in this sense comes from the world of software development and is based on iterative and incremental development. The idea is you start with something simple, ask for feedback from a small, select audience of users, understand what needs to be improved, and then make those improvements based on feedback. Repeat the process. This approach differs from traditional manufacturing practices that designed and developed a product until it was “perfect,” and then shared it with the public.
  4. Autoresponder – An autoresponder is a sequence of email marketing messages that get sent to subscribers in the order and frequency that you decide.
  5. Backlinks – Backlinks display other web pages that link to your posts. You typically see backlinks at the end of blog posts or articles.
  6.  Blogging – No marketing-terms glossary would be complete without an explanation of blogging, right? Originally, the term was web log or weblog and eventually…blog.  Individuals, small business, and even large corporations write articles, commentaries, and the like, publishing regularly on their website. A primary component of the inbound marketing method, blogging helps to drive website traffic, builds thought leadership and authority, and drives leads.
  7. Content Management System (CMS) – The system a company uses to manage the content of a website. This might be software like Rainmaker Platform or WordPress. A CMS helps publish and manage online content.
  8. Content Marketing – Content marketing is the process of creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell. In other words, you educate people so that they know, like, and trust you enough to do business with you.
  9. Content Shock – The notion that as content marketing becomes more and more popular, we will eventually face a “Content Cliff” — a period where content collapses in on itself as audiences max out on their abilities to consume it.
  10. Copywriting – Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action. Testing is a huge part of copywriting.
  11. Cornerstone Content – Online, cornerstone content is the basic, essential, and indispensable information on your website that answers common questions, solves problems, entertains, educates, or all the above. The key is creating compelling content that is worth linking to and then finding ways to get the word out. A page that hosts cornerstone content helps readers by pulling all your content about a specific topic together in one place. You will often link to your cornerstone pages in your articles and blog posts because they help define common topics you talk about on your website. Each cornerstone content page is a home for related content. It groups basic, essential, and indispensable information onto one page. Cornerstone pages let you highlight your most important archived content. They also help you attract links, get subscribers, and increase traffic. And that is the goal of every profitable website.
  12. Creative Commons Licenses – Free licenses that allow creators to communicate which rights they reserve and which rights they waive for the benefit of recipients or other creators. For example, if you are a photographer, you can allow others to “distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation.”
  13. Crowdsourcing – A means of generating ideas, capital, content, or services by asking for contributions from a large group of people, typically through an online community.
  14. Curation – The act of collecting, organizing, and sharing content. This can be done via a blog, social media, or an email newsletter.
  15.  eBook – A digital book designed to be read on a device like an e-reader, smartphone, laptop, or tablet. It may contain text, images, and links. eBooks are generally a piece of longer content designed to generate leads.
  16. Echo Chamber – When a community repeats, reinforces, and amplifies certain ideas, information, or beliefs to the exclusion of competing information, ideas, or beliefs.
  17. Editorial Calendar – An editorial calendar is just a fancy term for a publishing schedule. The editorial calendar helps content marketers and organizations plan and coordinate what content will be published, and when. This content can include blog posts, podcasts, email newsletters, and social media updates.
  18. eLearning – A broad term in the field of using technology to deliver learning and training programs, often with the benefits of anywhere/anytime delivery and personalization.
  19. Evergreen Content – Content that is valuable to a reader today, in 5 years and in 10 years. This “evergreen” content is timeless, offers the highest-quality information and offers huge SEO benefits.
  20. Forum – Also known as a message board. An online site dedicated to discussing a topic. Unlike a chat room where the conversation is built upon short, rapid-fire responses, discussions in a forum are published through a thread often longer than a single line of text. Conversations are typically archived. In some circumstances, moderators approve each post before they become visible.
  21. Infographic – A type of content that is visual in nature, making complex information easy to understand and digest.
  22. Interactive Learning Environment (ILE) – An online environment where people can learn at their own pace. Khan Academy is a free online learning community where video lessons allow people to learn about art history, algebra, or exploring Mars. Features of ILEs typically include progress charts, forums, and social media groups.
  23. Learning Management System (LMS) – A software program that manages the administration and tracking of an online course. For students, the software allows them to keep track of progress. For the instructor, the software allows them to store and organize results.
  24. Learning Style – A person’s unique approach to learning based on strengths, weaknesses, and preferences.
  25. Meme – A piece of content spreading online from user to user and changing along the way. Grumpy Cat and Numa Numa dance were two popular memes.
  26. Multimedia – The combination of different media — including text, graphics, audio, video, and animation — in one program. The article “Snow Fall” by John Branch in The New York Times uses multimedia to tell the story of the avalanche at Tunnel Creek.
  27. Newsjacking – Newsjacking is the idea that when an event is breaking, either in the general news cycle or in the industry that you’re in or in the local market that you serve, that if you are very, very clever and very, very fast, and get something into the market that journalists are looking for in order to write their stories, you can become a part of those news stories.
  28. Podcasting – A podcast is audio content you can listen to on demand. In fact, you can think of a podcast as portable content. Once you have downloaded the episode, you can listen to your favorite shows anytime, anywhere — if you have a smart device like a phone or tablet. Unlike reading a blog post or watching a video, podcasts are the only truly mobile medium. You can listen to them while walking, driving, or lying down with your eyes closed.
  29.  Private Label Rights (PLR) – Private label rights give others permission to rebrand and sell products, such as software, articles, and eBooks. Sometimes the rights allow people to change the product and claim it as their own, and sometimes the product can be distributed as is with proper attribution to the creator.
  30. Social Media – A broad term that refers to any technology that enables people to communicate, exchange ideas, publish content, play games, network, or bookmark online. Twitter, Facebook, and Instagram are examples of popular social media sites.
  31.  Subject Matter Expert (SME) – An individual who exhibits the highest level of expertise in performing a specialized job, task, or skill. Think of him or her as a knowledge expert.
  32. Widgets – A small application that adds content like Search, Categories, or Tag Cloud to your website. Usually sits in the right or left column of a website.



  1. eCommerce – The process of buying and selling online or electronically. This term may refer to online retail, or more specifically the transaction type.
  2. Brick and Mortar – A business that has a physical store that customers can go to rather than just having an online presence.
  3. Cyber Monday – The Monday after Black Friday. Historically, this day has more deals and discounts than any other day of the year. Some claim in the last few years that Cyber Monday has exceeded Black Friday in overall sales.
  4. Ecommerce SEO – Search engine optimization (SEO) services with strategies focused on eCommerce businesses. Typically, a strong strategy targeting product pages, category pages, and other content within the online store.
  5. Gateway – Also commonly referred to as the “payment gateway,” this is the platform that processes payments for online purchases. This term also applies to regular brick and mortar stores that process credit card payments. The gateway processes the transfer of data from the user’s bank to the website for the transaction to occur.
  6. Inventory – The quantity of products and the types of brands that retailers have in their stock.
  7. Mobile Commerce – The process of buying products or services on a mobile or wireless handheld device.
  8. Shopping Cart – An eCommerce shopping cart is the contents of what a user has added to his online order. All the products appear as a mass order on the page or in this case “in the cart.”
  9. Transaction – Purchasing an order online from a business or other seller.
  10. Upselling – Offering deals on similar products or showing related products in hopes to get users to buy additional items along with their purchase.
  11. Wholesale – The distributor or manufacturer, this is the party that sells directly to retailers.


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